Sport Forum Schweiz

Around 800 participants met on Monday and Tuesday for Switzerland’s largest sports business congress, according to the organizers. Discussions focused on the trend of athletes increasingly becoming the center of attention, while sports associations and event organizers are losing media relevance. Amongst the panelists and speakers was our Founder & General Manager, Mario Leo.

Athletes describe social media as a useful tool, but not as a replacement for traditional media. Mario Leo, managing director of RESULT Sports, noted that, especially among young people, the individual sports star is more important as a role model than traditional sports organizations.