African Football Digital Benchmark

RESULT Sports continues to support African Football by identifying the opportunities for athletes clubs, leagues and federations. In the latest study, completed in August 2020, RESULT entered some groundbreaking area.

For the first time, the Instagram platform performance has been analyzed to review the post types, the engagement and the video views for the Top25 African football clubs on this platform.

It was our goal to create visuals which feature a lot of information in a single format, so we integrated five clubs into one analytical format and feature six key topics on each visual:

Left Column – Top: Total Number of Posts from January 1st to July 31st 2020

Left Column – Bottom: The amount of video posts for the same period

Middle Column – Top: The total engagement achieved for the club

Middle Column – Bottom: The total amount of video views for all videos

Right Column – Top: The average engagement for a single post

Right Column – Bottom: The average video views per video post

Never before a, African Sports Study has provided such a level of detail!

The Top25 African Clubs on Instagram and their respective community as of July 31st 2020:

1. Al Ahly SC – Egypt – 5.635.758 Follower
2. Simba SC – Tanzania – 1.460.277
3. Zamalek SC – Egypt – 1.427.382
4. Raja Club Athletic – Morocco – 1.277.286
5. Young Africans SC – Tanzania – 655.134
6. Wydad Athletic Club – Morocco – 632.366
7. Kaizer Chiefs – South Africa – 543.964
8. Azam FC – Tanzania – 463.387
9. Pyramids FC – Egypt – 362.608
10. Orlando Pirates – South Africa – 321.430
11. Espérance Sportive de Tunis – Tunisia – 262.143
12. Mamelodi Sundowns – South Africa – 210.704
13. Mtibwa Sugar SC – Tanzania – 161.100
14. Club Africain – Tunisia – 161.096
15. Cape Town FC – South Africa – 116.656
16. Singida United FC – Tanzania – 107.747
17. SuperSport United FC – South Africa – 106.113
18. Ismaily – Egypt – 76.186
19. USM Alger – Algeria – 72.146
20. Horoya AC – Guinea – 58.865
21. Bidvest Wits – South Africa – 49.845
22. Wadi Degla – Egypt – 45.859
23. AmaZulu FC – South Africa – 45.148
24. Al Ittihad Egypt – Egypt – 45.116
25. Ajax Cape Town – South Africa – 41.236 Follower

RESULT Sports CEO Mario Leo “This research and study sets a new benchmark for African Sport and football in specific. Never before an organisation was able to show and lead the African Football Clubs to unlock the Digital potential on Social-Media and across digital platforms. We are fully committed to the African continent and want to provide guidance, support and enable the incredible clubs and their unbelievable support to achieve more and better!”